Mobitto, the first crowd-sourced mobile loyalty app to focus on user engagement, has announced today that football superstar Cristiano Ronaldo has made an investment in the company, becoming its first Brand Ambassador. Underscoring the relevance of Mobitto's approach in improving the mobile experience, the investment by Ronaldo also signals the growing market opportunity for brands to engage with users via mobile.

Mobitto is a mobile marketing startup that aims to improve the way people interact and engage with their favorite brands through a combination of social and gamification techniques, empowering consumers to build their own loyalty club simply by shopping and doing what they enjoy. The result is a unified "wallet" of points that can be converted into rewards. And, for the most committed users, brand loyalty is also rewarded with an ambassador status, and a variety of benefits and perks.

According to Ronaldo, "I am really excited to become part of this project. I absolutely believe in the potential of the mobile market and I believe that Mobitto will have a huge impact in the interactions between brands and customers in the future. We will certainly make a difference."

José Simões, the CEO of Mobitto commented, "Ronaldo is a worldwide celebrity, and the most popular sports personality on Facebook, with more than 51 million fans. He is young, modern and tech savvy, a talented and hardworking professional who always strives for victory. These values exactly match Mobitto's DNA".

Mobitto not only acts as an automated sales funnel, but also offers a performance-based marketing platform for any brand, retailer or merchant, that is looking for measurable actions and transactions at brick and mortar venues. The platform also works with products in the online world. Contextual targeting and flexibility are core values that help businesses address user acquisition & customer retention. Detailed statistics and real-time messaging complement the solution.

Mobitto has been tuning its model together with major brands and retailers and expects to launch versions for IOS & Android in the beginning of 2013. Other OS's will follow. The sign-up for the beta version is available at www.mobitto.com.

About Mobitto

Mobitto is a mobile lifestyle app that rewards people for shopping the things they like the most. Focusing on customer loyalty & user engagement it provides the tools to improve the way people interact and engage with their favorite brands and venues. The company was founded in June 2011 by José Simões and Diogo Teles soon after it was accepted into Startupbootcamp (Global Accelerator Network Member). Mobitto is a trademark owned by Mobile Hangar, which is funded by serial entrepreneur Ruben Dias and soccer superstar Cristiano Ronaldo.