The round was led by Permanent Capital Ventures, with participation from Norwest alongside earlier investors Eniac Ventures, Vine Ventures, Analog Ventures (formerly J Ventures), and Logos Fund, as well as strategic automotive investors and industry leaders, including Yossi Levi of Car Dealership Guy.

Mia Labs is modernizing automotive retail with AI technology built for dealership operations. Founded in 2023, Mia combines decades of automotive retail experience with advanced artificial intelligence to create an AI super employee that answers calls, engages customers, and converts conversations into revenue opportunities 24/7/365.

Mia integrates directly with dealership systems, streamlines dealer technology stacks, and is customizable across sales, service, and reception. Designed for natural, human-like conversations, Mia supports multiple languages and delivers industry-leading performance to help dealerships operate more efficiently and serve customers better.