Real-time analytics pioneer Metamarkets today announced that it has raised an additional $15 million in funding, led by Data Collective. They are joined by media entrepreneur John Battelle and City National Bank as well as existing investors Khosla Ventures, IA Ventures, True Ventures and Village Ventures.
Metamarkets' award-winning platform combines several real-time technologies -- stream processing, a time-series database and interactive visualization -- into a unified SaaS solution built for the unique volume and velocity of its clients' data in the $20B programmatic media markets.
Metamarkets' product makes it easy to access up-to-the-second data, set alerts on trends, and securely share live dashboards to internal colleagues and external partners. This self-service approach speeds decision-making, reduces the burden of reporting requests on analysts, and frees up engineering resources.
'Every day, thousands of users turn to Metamarkets' dashboards for granular insights into tens of billions of ad transactions,' said Mike Driscoll, CEO and Co-Founder of Metamarkets. 'Our clients are the pioneers of these new digital markets, whose daily trading volumes dwarf those of Wall Street. We're proud to deliver an analytics solution that can keep pace with their speed and scale.'
The fundraising comes after a period of strong, sustained growth for the company. Metamarkets recently reported that it has doubled its client base and revenues year-over-year, and that it counts LinkedIn, Financial Times, Twitter and Yahoo among its dozens of clients.
Metamarkets' record of technical innovation has earned it the confidence of Silicon Valley's top technology investors, a growing following among open-source software developers, and the trust of leading industry players in mobile and native programmatic advertising. The company developed Druid, an emerging standard in the world of time-series databases, and created Facet, its user interface for interactive visualization of high-dimensional data.
'Through a series of innovations in stream processing, distributed databases, and data visualization, Metamarkets has developed a solution for the high-frequency media markets of today, with the promise of addressing emerging digital markets of tomorrow,' said Matt Ocko, Co-Managing Partner and Co-Founder of Data Collective. 'We're excited to support the Metamarkets team as it continues to innovate and grow.'
About Metamarkets
Metamarkets provides an end-to-end analytics solution for leading innovators in digital media and programmatic marketing, including News Corp, Twitter, and LinkedIn. Its SaaS platform empowers teams with real-time analytics to maximize performance, identify new opportunities as they happen, and drive engagement with clients and partners. With offices in San Francisco and New York, Metamarkets is backed by Data Collective, Khosla Ventures, Village Ventures, IA Ventures, and True Ventures. For more information, please visit www.metamarkets.com.