The market research boom is creating an unexpected casualty: the agencies themselves. In an industry where clients expect faster turnarounds, competitive pricing, and diverse capabilities, agencies are turning down work - not for lack of interest, but because outdated operational systems keep them from meeting client expectations. Metaforms, a startup born from this bottleneck, is helping research teams scale without burning out. Recently, the company announced a $9 million Series A funding round to expand its AI infrastructure platform and accelerate adoption across the $130 billion global research industry.

The round was led by Peak XV Partners (formerly Sequoia India), with participation from Nexus Venture Partners and Together Fund. It brings Metaforms' total funding to just over $10 million and will be used to grow the team, expand into new workflows like report generation and voice-based research, and deepen integrations with tools like Decipher, SPSS, and Confirmit.

Metaforms is the AI platform that helps market research agencies operate smarter and win more business. Metaforms' AI Agents augment research teams' work output across survey programming, data processing, bidding management, and voice research; enabling them to handle exponentially more projects while maintaining quality.