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MessageGears Pulls In $12M

ATLANTA, GA, MessageGears, the leading provider of customer marketing solutions for the world's largest brands, has closed a $12 million growth round.
The financing round was led by Argentum and BridgeBank. MessageGears' customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at scale. In connection with the financing, Walter H. BarandiarĂ¡n, Managing Partner at Argentum, has joined MessageGears' Board of Directors.

MessageGears' platform removes common data access challenges for enterprise brands such as Expedia, Rakuten Rewards, Chick-fil-A, T-Mobile and OpenTable, and has helped them gain a reputation for being at the forefront of innovation in a relatively stale, mature industry. MessageGears' solution leapfrogs their competition by being the only customer marketing platform available that connects directly to their modern data warehouses like Snowflake, Google BigQuery, Amazon Redshift and Microsoft Azure. This removes a critical barrier that currently exists for enterprise marketers.

"This funding will help us continue to revolutionize the customer marketing landscape for enterprise brands," said Roger Barnette, MessageGears' CEO. "Our technology enables brands to develop deeper relationships with millions of customers, and we're proud and excited to work with Argentum to continue to disrupt this industry."

In addition to its core cross-channel messaging offering, MessageGears has recently launched new products Segment and Engage to round out its platform and make it easier for marketing teams to create dynamic audience segments and real-time "moments-based" campaigns without I.T. assistance. The company will utilize the new funds to expand resources in engineering, customer support, sales, and marketing.

"The hidden costs of data friction, including data out-of-sync, time-consuming data management, and maintaining data security & privacy, continue to hobble the marketing industry, creating challenges for marketers to seamlessly personalize messages at scale," said Walter BarandiarĂ¡n. "Their unique hybrid architecture, with a direct data access layer to enterprises' modern data warehouses, solves critical challenges for large brands that need to communicate effectively with their customers. We are thrilled to be partnering with MessageGears to help them scale."

About MessageGears
MessageGears is the only customer marketing platform exclusively built for today's large enterprise. We empower the world's most demanding marketers to deliver more relevant messages, faster and more flexibly than legacy ESPs and marketing clouds. Our platform connects directly to companies' existing data sources, enabling marketers to maximize the value of their customer data in real time without moving data around. Join sophisticated marketers at Expedia, Rakuten, and Chick-fil-A who rely on MessageGears to deliver more personalized cross-channel messages that grow their business. Learn more at

About Argentum
Argentum is a New York-based growth equity firm that partners with bootstrap entrepreneurs to build industry-leading B2B software, technology-enabled services, healthcare, and business services companies. Since raising its first fund in 1990, Argentum has invested in over 85 companies and supported over 200 add-on acquisitions. We fill the growing gap between early-stage venture capital and later-stage private equity by financing companies seeking $5M to $15M of equity capital to accelerate growth, fund acquisitions, or generate shareholder liquidity.
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