Media Armor, a provider of mobile advertising metrics technology, has raised $1.5 million in early-stage equity investment. According to SEC filings, the firm raised capital from 10 separate investors. Justin Siegel, co-founder & CEO of MocoSpace, is an investor in Media Armor.

Founded 2010, Media Armor empowers organizations to invest in mobile display advertising with the same confidence as online. Whether through the firm's m2 product, an independent measurement solution, or mVentory, Media Armor's media in which itdirectly apply insights to mobile display in real-time, Media Armor's goal is to use data to drive marketing decisions.