The round was led by Cleveland Ave, with participation from the Growth Equity business within Goldman Sachs Asset Management and a16z. Mayvenn's mission is to use technology to empower the professional stylist community. The Mayvenn platform enables stylists to earn money selling beauty products and over the past two years has expanded into a marketplace, offering salon services through its curated network of beauty pros. The services marketplace, combined with the e-commerce platform, lay the foundation for an end-to-end beauty ecosystem encompassing services and products. This unique offering financially empowers the professional beauty community and is simplifying the beauty experience for customers. This Series C round of funding will go towards Mayvenn's next big expansion of its ecosystem - an unprecedented partnership with Walmart to bring tech-enabled, physical beauty experiences into Walmart's across the country. Funds from this raise will also support the continued expansion of Mayvenn's digital platform into more productivity tools for stylists.

Founded by Diishan Imira in Oakland, CA in 2013, Mayvenn is the first venture-backed beauty tech company enabling beauty professionals to increase their earning potential. Growing up with hair stylists in his family, Diishan witnessed their impact on his local community, as well as their lack of equity in the industry and how underserved they were technologically. Mayvenn offers both an e-commerce tool and a marketplace for salon services, driving new clientele to its stylists. To date, Mayvenn has paid out over $35m to the more than 50,000 hair stylists in its network, nationwide.