MAX (Music Audience Exchange), a music technology company powering artist brand sponsorships, announced a new Series B funding round led by Interlock Partners with continued support from Method Capital.

MAX reinvented music x brand partnerships using data-driven marketing automation to better serve brands, artists, and music fans. After adapting to meet the challenges of a changing market and expanding from brand partnerships rooted in live touring to immersive digital experiences, MAX is once again on the forefront of innovation as massive pent-up demand brings people back to live events and experiences.