To date, the brand has successfully raised $10M over four rounds of funding-making it one of the most VC-backed sexual wellness personal care companies. The raise was led by True Beauty Ventures-a beauty and wellness-focused fund that grows early-stage brands in the beauty and wellness space-and includes notable participation from Fable Investments (the parent company of Aesop and The Body Shop), UK consumer fund True, and media company Endeavor.

Founded by Eva Goicochea, maude is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The NY Times, Vogue, Forbes, and Fast Company, amongst others. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials for all.