Martini Media, the digital media platform for engaging affluencers-- the people who purchase and share the most online-- has raised $13 million in venture capital led by Granite Ventures, with continued support from Reed Elsevier Ventures, Silicon Valley Bank and Venrock.

"Martini is committed to developing a new profit proposition for big brands and agencies," said Skip Brand, CEO at Martini Media. "Our technology provides marketers with the richest media, richest audience, richest data and richest insights to target the most powerful digital and online consumers and measure the success of a campaign in real-time."

Martini will use the new funding to continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats. This announcement follows the recent launches of the MartiniLIVE private advertising exchange and the home of the IAB rising stars unit, Martini's multimedia unit, which brings interactive ad units to niche sites for the first time.

Within the last year, Martini has greatly strengthened its team with key additions from Yahoo!, AOL, Huffington Post and Microsoft. Martini advertisers have expanded from luxury and business-to-business (B-to-B) advertisers to premium brands including AT&T, VISA and Ford as mainstream marketers are focusing on consumers that retain discretionary spending power. Martini's publisher partners have grown to more than 1,000 of the most engaging niche content sites in the U.S. and Europe, thanks in part to the acquisition of U.K. B-to-B and lifestyle platform TDP Media.

"Since our original investment, the Martini team has executed against its strategy of owning the affluent marketing channel by aggregating the most relevant audience, capturing the most comprehensive audience data and engaging them with the richest multimedia formats," said Chris McKay, managing director at Granite Ventures. "It's clear that Martini is reinventing advertising by targeting the consumers with the most money and influence, thereby driving meaningful ROI for its clients."

About Martini Media Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 90 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles, and London.