SAN FRANCISCO, CA, Temasek led a $30 million round of funding in the advertising software company, along with SAP Ventures. Joining the new investors in this oversubscribed round were existing Marin venture investors Benchmark Capital, Crosslink Capital, DAG Ventures, and Triangle Peak Partners.
for more funding data on Marin Software
To export Marin Software funding data to PDF and Excel, click here
According to eMarketer, by 2015 advertisers will spend $132.1 billion annually for online advertising. Advertisers are increasing their investment in online advertising across multiple channels to drive greater lead generation, customer acquisition, and revenue. This activity is fueling the expanding adoption of Marin Software's ad management and optimization platform.
During the last year, Marin nearly doubled its customer base to 1,500 as well as the amount of annual spend managed on its platform to $3.5 billion. In the wake of Marin's success, Asia investment company Temasek led a $30 million round of funding along with SAP Ventures. Joining the new investors in this oversubscribed round were existing Marin venture investors Benchmark Capital, Crosslink Capital, DAG Ventures, and Triangle Peak Partners.
Following Marin Software's year of rapid international expansion, customer growth, and product innovation, and the closing of the recent financing, Frank van Veenendaal, President of Worldwide Sales and Services at salesforce.com, has joined Marin Software's Board of Directors.
Incorporated in 1974, Temasek is an Asia investment company headquartered in Singapore. Supported by 12 affiliates and offices in Asia and Latin America, Temasek owns a diversified S$193 billion portfolio as at 31 March 2011, concentrated principally in Singapore, Asia and growth markets. Temasek's investment themes centre on Transforming Economies, Growing Middle Income Populations, Deepening Comparative Advantages and Emerging Champions. Its portfolio covers a broad spectrum of industries: financial services; transportation & industrials; telecommunications, media & technology; life sciences, consumer & real estate; energy & resources. Total shareholder return for Temasek since its inception in 1974 has been a healthy 17% compounded annually. It has a corporate credit rating of AAA/Aaa from rating agencies Standard & Poor's and Moody's respectively. For further information on Temasek, please visit www.temasek.com
About SAP Ventures:
SAP Ventures is an independent investment firm affiliated with SAP AG (NYSE: SAP), the global market leader in enterprise application software, and we leverage our relationships with SAP and its global ecosystem for the benefit of portfolio companies. We make growth equity and later-stage investments in market-leading technology companies across North America, Europe, and key emerging markets. Over the last 15 years, SAP Ventures has supported more than 100 companies across five continents. Past investments include Commerce One, Endeca, Greenplum, MySQL, Red Hat, and WebEx. Current portfolio companies include Alfresco, Alteryx, Control4, LinkedIn, Lithium, OnDeck, OpenX, SAVO, Spring Wireless, Tealeaf, Tremor Media, and Zend. For more information on SAP Ventures, please visit www.sapventures.com.
About Marin Software:
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, social, display, and mobile marketing. The company provides solutions for advertisers and agencies, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company's flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 1,500 customers managing more than $3.5 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.