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Makeup By Mario Nets Growth Equity Investment

NEW YORK, NY, Makeup by Mario announced the completion of a $40 million minority growth investment.
NEW YORK, NY, Makeup by Mario, a rapidly-growing, artist-driven color cosmetics brand founded by Mario Dedivanovic, announced the completion of a $40 million minority growth investment from Provenance, a consumer-focused private investment firm dedicated to helping brands navigate the complexities of omnichannel growth, and Silas Capital.

Launched in October 2020, Makeup by Mario was founded by Mario Dedivanovic, a world-renowned makeup artist who is sought after for his pioneering makeup techniques. With a client roster including celebrities, dignitaries, royalty and world leaders, Mario has worked with some of the most iconic faces of the last two decades. As the world's most followed makeup artist, Mario is a trusted leader in artistry education, sharing his trade secrets through his education platform The Masterclass.
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