Nearly every consumer vertical has been aggregated, establishing one brand as the de facto destination for a market -- with one exception: the highly fragmented, $630 billion children's products market. Maisonette, an expertly curated marketplace featuring the best children's products from around the globe, today announced that it has raised $30 million in Series B funding led by G Squared, with previous investors NEA and Thrive Capital also participating. Maisonette previously raised a $15 million Series A round in 2018, bringing the total raised to more than $50 million.

Maisonette is a modern-day, family brand built on trust, relevance, and inclusivity; a brand that connects with every kind of family. The company was founded by two moms in 2017 with the goal of helping modern families navigate the adventure of raising the next generation. Today, Maisonette provides an expertly-curated marketplace featuring the best children's products from around the globe: stylish clothing, innovative toys, top gear, and home décor - plus, guidance and inspiration.