Mainfactor, an e-commerce company that buys, builds, and operates direct-to-consumer businesses, announced it has raised $69 million through a mix of seed round equity capital and a credit facility led by Upper90.

Upper90 was joined by strategic investors including Khajak Keledjian, an entrepreneur and the Founder of Intermix; Gary Veloric, the Founder of Red Stripe Plane Group and Co-Founder of JG Wentworth; and Jean Pigozzi, a tech investor and renowned art collector.

Mainfactor is building a next generation e-commerce company powered by direct-to-consumer brands and creative collaborations.