A London-based site aiming to be the Kayak.com of online fashion sales has received a $14 million investment to grow its operations.

Lyst received the Series B investment from Balderton Capital, DFJ Esprit, and Accell, according to published reports. The money will be used to grow the site's marketing and data engineering operations.

Lyst partners with brands, boutiques, and stores to let fashion-minded shoppers follow their favorite brands on a single site. The site acts like an RSS feed, bringing its users updates from all the sites they follow. Users can also follow each other to further discover deals on products they love.