NEW YORK, NY, Network that targets ads based on social network data, has raised another $1.2 million in funding.
According to published reports, LocalResponse, a network that targets ads based on social network data, has raised another $1.2 million in funding. Investors Cava Capital, Extreme Venture Partners, Verizon, WIN (Maynard Webb), and Advancit Capital all participated.
LocalResponse helps marketers respond to real-time consumer intent. LocalResponse was co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 & early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and is backed by Cava Capital, Vodafone Ventures, Verizon Investments, Metamorphic Ventures, Extreme Venture Partners, Jim Pallotta and others.
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