LiveIntent, a startup that provides tools for advertising in email newsletters and alerts, has raised $20 million in Series C funding. The funding was led by Bullpen Capital with additional money from Alpha Capital, Valor Capital, and Brazilian investors VR.

LiveIntent delivers real-time display advertising within email on any device, at the time a message is opened. Fully compatible with all ESPs, LiveIntent provides ad serving, DSP/trading desk and exchange capabilities for Advertisers, Agencies, and Publishers.