According to published reports, Lift announced that it has closed a $2.5 million series A round, led by Bijan Sabet of Spark Capital, who joined the co-founders and Ev Williams on Lift's board of directors.

Lift, a mobile app incubated by the Obvious company (incubator founded by Twitter co-founder Biz Stone), offers a simple way to achieve any goal, track your progress, and get the support of your friends. Browse the most popular habits or invent your own. Pick the ones you want to achieve. Tap the checkbox for the habit to record that you did it. Lift compiles a personal report that tells you how well you're doing.