CAMBRIDGE, MA, Provider of online marketing strategy tools raised $700,000 in equity financing.
LeveragePoint Innovations, a privately held, provider of online marketing strategy tools, has raised $700,000 in equity financing (according to SEC filings). Seven separate investors participated in the offering.
LeveragePoint provides a SaaS (Software as a Service) collaboration platform for B2B companies that enables them to successfully negotiate sales with their customers. Doing so helps them to achieve their sales growth and margin expectations.
The team behind LeveragePoint comes from Monitor Group, a leading strategy consulting firm based in Cambridge MA with close ties to Harvard Business School. LeveragePoint was spun out of Monitor in January 2009 to bring its online marketing strategy tools and the platform they are built on to a larger market. The team at LeveragePoint combines people with backgrounds in marketing and strategy consulting, learning, publishing, knowledge management and community and collaboration software. This combination of knowledge is needed to create solutions that will impact business results.
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