Lavender today announced it has raised $13.2 million in funding which includes an $11 million Series A that closed just weeks after a $2.2 million seed round. Norwest Venture Partners led the Series A with participation from Signia Venture Partners. Signia led the seed round with participation from CapitalX and Position Ventures. Other angel and seed investors include Arash Ferdowsi (Dropbox), Alex Lieberman (Morning Brew), Troy Osinoff (JUICE), and Braydan Young (Sendoso).

Lavender provides the leading AI-powered sales email coach that helps teams humanize the sales process and write better emails faster, resulting in a better experience for buyers and sellers alike. Lavender empowers reps with email intelligence, personalization assistance, recipient research, email scoring, coaching and more, helping thousands of sellers around the world get more replies in less time. Founded in 2020 and based in New York, Lavender's customer list includes Clari, Lucidworks, Segment, Sendoso, Sharebite and Twilio.