The round was led by GFT Ventures and Ashton Kutcher's Sound Ventures with continued participation from Silicon Road Ventures, Osage Ventures, Rise of the Rest, and others. Notable angel investors such as David Kirk, former Chief Scientist at NVIDIA, and Gokul Rajaram, founding partner of Marathon Management, also participated in this round.

Knit is the end-to-end, AI-native platform transforming how enterprises conduct consumer research. Built for speed and substance, Knit enables teams to run agency-quality quantitative and qualitative studies faster and receive report-ready insights in days. The platform's Researcher-Driven AI model automates time-intensive tasks including analysis, synthesis, and reporting, while preserving the depth, rigor, and context that come from human insight and experience. By combining the power of AI with human expertise, Knit helps teams uncover sharper insights and drive faster, more confident decisions.