NEW YORK, NY, Kinetic Social, a leading social marketing data and technology company, has closed $17.5 million in financing.
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The round was led by Multiplier Capital and Bridge Bank, including growth capital and an expanded working capital facility to support continued revenue momentum.
Advertisers will spend $23.68 billion worldwide on paid media through social networks this year, according to eMarketer. Kinetic, a Facebook Marketing Partner, Twitter Official Partner, and Pinterest Ads API Partner, has continued to achieve a 100% growth rate and expects to do so well into the future, as it provides innovative and best-in-class solutions yielding quantifiably superior returns on its client's paid media investments.
'At Kinetic, we have been extremely fortunate to be at the forefront of the Social data and media revolution,' said Don Mathis, CEO of Kinetic Social. 'And that position, combined with the great work and innovation of our extraordinary team, has enabled us to build an extremely solid financial foundation. As a direct result, we've been able to secure growth capital at highly favorable terms, providing additional resources to capitalize on our strong forward momentum. We are thrilled to be partnering with Multiplier Capital and Bridge Bank.'
The financing will go principally to enhanced development of the company's core marketing technology platform. It will also facilitate rapid expansion of Kinetic's content management services, helping advertisers develop ad creative that captures user attention on social platforms while optimizing those creative elements in conjunction with audience data signals in real time.
'Kinetic Social is a true leader in its sector, and we are delighted to be its partner,' said Henry O'Connor, a general partner of Multiplier Capital. 'We have been consistently impressed with the Company's ability to deliver results for both its customers and its investors, and excited to play a role as it strengthens its core product offering and expands its newer capabilities.'
Additionally, Kinetic has made senior hires to its development, product, campaign management and sales teams, and will continue to grow its headcount throughout the year. Kinetic Social has previously raised $21 million in equity funding in two rounds of investment.
About Kinetic Social:
A leading social marketing platform, Kinetic helps brands deliver quality encounters that delight consumers, build brand value and drive sales. Through our strategic partnership, campaign management and SaaS offerings, we design and manage campaigns across social, display and the mobile open web. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step. Kinetic is based in New York with offices in Toronto, Chicago and San Francisco. More at www.kineticsocial.com.
About Multiplier Capital:
Multiplier Capital is a privately-owned debt fund family, with offices in Los Angeles, New York, and Washington, DC. Kinetic Social was funded out of Multiplier Capital, LP, an approximately $230MM fund which makes structured and secured venture debt investments ranging from $3 million to $15 million to rapidly growing, later stage professionally backed companies. Multiplier Capital, LP invests across various growth industries, including enterprise software, digital media, cybersecurity, healthcare technology and services and technology enabled services. Its differentiators include speed and reliability, flexibility, and patience. To learn more, visit www.multipliercapital.com.