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Kaufmann Mercantile Secures $3.2M

2014-11-21
NEW YORK, NY, Online retailer offering a full-scale emporium of the finest-made products from over 300 of the world's best manufacturers in more than 20 countries, today announces $3.2 million in funding.
Kaufmann Mercantile, the online retailer offering a full-scale emporium of the finest-made products from over 300 of the world's best manufacturers in more than 20 countries, today announces $3.2 million in funding by investors across e-commerce, technology and consumer internet markets. The round was led by 14W with participation by Dave Morin of Slow Ventures, individual investors such as Justin Shaffer and additional private investors. This round follows a $530,000 seed round which the company raised in 2013. The funds will be used to bring on key new hires, marketing initiatives and towards the company's first foray into its own in-house produced label.

'Kaufmann Mercantile has assembled a handsome and diverse inventory of timeless products that exhibit beautiful design, best-in-class craftsmanship and long-lasting quality. We have a clear focus on better products that are manufactured more responsibly and a commitment to working with companies and people who have a passion for what they make,' says Sebastian Kaufmann, CEO and founder of Kaufmann Mercantile. 'The capital enables us to build our brand, develop our product lines and expand globally into new markets.'

In conjunction with its latest round of funding, Kaufmann Mercantile plans to launch its first private label in early 2015, continuing its commitment to developing and curating an unmatched inventory of products that stand as the finest in their class. This line will focus on products in either stagnant markets or those that lack balance in both quality and price.

'In a retail marketplace dominated by mass-produced goods, Kaufmann Mercantile stands out as an authentic one-stop shop for people who truly care about the products they buy on a daily basis,' says Alex Zubillaga, founder of investment firm 14W. 'Sebastian possesses the vision to make this a reality and we see a tremendous opportunity for this company to fill what has been an overlooked niche in the retail industry.'

Since its launch in 2009 as a blog, Kaufmann Mercantile has steadily grown, with a lifetime revenue of nearly $6 million and almost 180,000 products sold to date. From home accessories and kitchenware to one-of-a-kind sundries and outdoor tools, each product has been thoroughly researched and then tested by product specialist. The company's dedication to sourcing and selling ethically-made and hand-picked items carries across in its careful consideration and selection criteria as well as its commitment to it telling the stories of those who made them.

For more information on Kaufmann Mercantile, please visit www.kaufmann-mercantile.com.

About Kaufmann Mercantile
Kaufmann Mercantile is an online store for well-created and specially curated products spanning from home wares to accessories, gardening tools and office and kitchen supplies. The company's product ethos lies in choosing only the best products and creating its own when the best is unavailable - doing the hard work for customers. Kaufmann Mercantile started as a online magazine, Kaufmann Mercantile 'Field Notes' which then evolved into an online store, that writes and commissions a library of essays on the history of materials, how-to guides and Q&As with makers, artists and designers, delving into the lifestyle and ethos behind the products on their website. The content now serves as a supplement to Kaufmann Mercantile's catalog of high-quality everyday classics and tells the story behind the movers and shakers.
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