Jifflenow has raised $11.9 million in a new funding round led by software growth equity firm Trousdale Capital with participation by Jifflenow's existing major investors Accel, Saama Capital, Sequoia Capital.

Jifflenow is a meeting automation platform (MAP) that helps marketing and sales teams automate the scheduling of business meetings at live and virtual events and simplify registration to sessions and webinars. The cloud-based platform offers advanced outbound and inbound request processes that makes it easy for its enterprise customers to generate thousands of customer engagements.