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ividence Grabs $4M Series B

SAN FRANCISCO, CA, First stand-alone email ad exchange has successfully completed a $4 million series B capital increase led by Omnes Capital.
ividence, the first stand-alone email ad exchange, has successfully completed a $4 million series B capital increase led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor, A Plus Finance.

Created in 2008 and based in Paris, ividence connects advertisers and list owners with a platform that uses behavioral targeting to unlock the true potential of email ads. The company monetizes more than 50 million email addresses in France and in the United States as well as managing more than 3,000 campaigns a month. The company's advertising clients have included Se Loger, WeekEndDesk, Aujourd'hui, Zanox, Tradedoubler, Cdiscount, Zalando, BNP Paribas, Cofinoga, La Redoute, 3 Suisses, Marionnaud, Ford, and Infogroup. ividence tripled its 2011 revenue compared to 2010.

With this new round of financing, the company will quickly expand its infrastructure in the U.S. and fuel rapid growth. Since 2011, the company has grown to 11 employees in the U.S., with offices in San Francisco and New York.

"We are delighted to welcome Omnes Capital as new investors. Their long-term support will enable us to achieve our ambitious objectives. This funding will provide us with the financial resources to continue our international growth, enhance our platform's capability, and maintain our position as a market leader in behaviorally targeted email advertising," said Eric Didier, ividence CEO and co-founder.

"We're pleased to support ividence's two seasoned founders, Eric Didier and Eric Prigent, in their quest to take the efficiency and ROI of email advertising to the next level," said Xavier Brunaud, Associate at Omnes Capital.

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