Iteratively, a SaaS tool that helps data and product teams define, instrument and verify their analytics tracking, announces today that it has secured $5.4 million in new capital led by Google's AI-focused venture fund, Gradient Ventures, with participation from Fika Ventures and early investor PSL Ventures. Zach Bratun-Glennon, Partner at Gradient Ventures, joins the board.

Iteratively helps data teams, product managers and engineers define, instrument, verify and collaborate on analytics tracking. We proactively empower teams to identify and resolve data quality issues and provide a workflow for managing the evolution of your analytics tracking, ensuring data consumers always have high-quality and ready to use data in their favorite tools. Iteratively was founded in 2019 by Patrick Thompson and Ondrej Hrebicek and is a remote-first company. Investors include Gradient Ventures, Fika Ventures and PSL Ventures. For more information, visit www.iterative.ly.