Award-winning media intelligence provider, iQ media, has secured $9M in Series B funding from leading growth equity firm, Edison Partners, to support continued rapid growth and product expansion.
Since releasing its flagship media intelligence platform in 2010, iQ media has grown from an organization of 5 to 80+ media intelligence professionals. iQ media has also expanded its offering to include a first-to-market brand recognition and impact visualization technology which captures and analyzes 3,600 data points during each hour of television. As a result of these technology-driven product advancements, iQ media is uniquely positioned to break into evolving marketing technology landscape, leveraging the success it has seen in the PR market.
'Partnering with Edison went far beyond securing funding. We were searching for a strategic partner who knew the industry and knew how to accelerate our growth trajectory,' said John Derham CEO & Founder of iQ media. 'When we looked at the entire investor landscape, it was an obvious choice that Edison fit this profile perfectly.'
iQ media is the fastest-growing media intelligence company.
This investment comes at a key moment in the company's growth; the iQ media team now supports more than 300 customers across 14 industries ranging from consumer goods, sports and entertainment, education and nonprofits. The company will use this investment to fuel the development of the next generation of its integrated data platform, expand its sales and support departments, and accelerate innovations within its existing media intelligence offering. In addition, iQ media plans to release several industry-exclusive product enhancements over the next few months, further defining its commitment to streamlined, comprehensive media analytics solutions for PR and marketing professionals.
'iQ media is uniquely positioned to deliver better data and deeper analysis that address the complexities of modern marketing attribution for the Chief Marketing Officer,' said Michael Kopelman, General Partner at Edison Partners. 'We are excited to be partnering with a team who is redefining the media intelligence landscape.'
Since its market entry, iQ media has built a leadership team of experienced media and analytics professionals, including Kye Strance as President & COO and Tom Perchinsky as Senior Vice President of Sales.
A wealth of experience and expertise added to iQ media Board.
In addition to rounding out its executive roster, the iQ media board now includes Sandeep Swadia, COO, Magnetic, whose previous positions include leadership at FAST, a search engine platform acquired by Microsoft (MSFT), and Demand Media; Rick Rudman, CEO of Tracx and former President & CEO of Vocus; Michael Holloway, President at GMH Ventures, iQ media investor since 2011; and, Michael Kopelman, General Partner at Edison Partners. Kopelman joins the board with 20 years of venture investing and corporate finance experience. The new board is focused on driving new revenue growth, as well as entry into new markets.
About iQ media
iQ media engages every marketer with better data, deeper analysis and a richer experience in paid, earned, shared and owned media analytics across television, online, social and first-party data sources.
Our award-winning suite of analytics tools equip marketing and PR professionals with the data they need to make smart, forward-thinking decisions about how to manage their brand reputation on television, online and beyond.