The round was led by Define Ventures with participation from Link Ventures and others. Intrinsic was founded earlier this year in partnership with Redesign Health, a leading healthcare innovation platform, and the new round brings the company's total raise to $115 million.

Intrinsic is an acquisition and growth platform uniquely focused on eCommerce native health & wellness brands. Intrinsic acquires and accelerates health & wellness brands selling on Amazon and other eCommerce channels.