Interana today announced its funding from M12, Microsoft's venture fund. The Company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.

The most successful companies use event data to understand what customers do, not just in aggregate or on average, but through specific customer actions. They understand where people have problems and what transforms someone into a great customer. Interana is an event data platform that enables every enterprise employee to fully understand each customer action to do their jobs better; whether it's to deliver better products, increase customer engagement, ensure customer renewals, or improve functionality, all to drive growth.

Interana's platform is deployed on Microsoft Azure throughout several businesses within Microsoft including Azure Active Directory, Bing, Microsoft Office 365, and others. Now, we are bringing this powerful combination to all enterprises wanting to integrate into their existing cloud investment, scale quickly, and maximize security, when looking to fully understand customer actions. Interana adds more than 30 billion events per day to its platform for Microsoft today.

"With digital transformation increasing competition across industries, every company today needs to fully understand what customers do, to provide them with best experience in every interaction with the company," said Interana CEO Gregory Smirin. "Working with Microsoft as one of our most innovative customers, being part of the M12 portfolio, and now joining the Azure partner program, is instrumental in helping Interana scale to meet a massive market need."

Rashmi Gopinath, partner at M12 said, "We've been working with Interana's team since the early days of the fund's inception, and we're happy to see their increasing success across Microsoft's businesses as well as other trend-setting companies. Interana offers a unique capability for enterprises that understand the criticality of providing an optimal experience not for the 'average customer', but for each customer's unique needs."

Business people equipped to make effective decisions, based on what customers do, will outperform the competition. Fully understanding a user's digital and physical experience enables companies to improve customer journeys, increase content engagement, deliver better products, and ultimately grow sales. Interana provides the only event data platform that fundamentally changes the way people make business decisions.

About Interana

Interana provides the only event data platform that enables companies to develop better products and deliver superior customer experiences by understanding each customer action - not just totals or averages. Our customers, including Asana, Comcast, Microsoft, and Sonos, rely on Interana to transform the way they make business decisions. Connect with us today at www.interana.com and on Facebook, Twitter, or LinkedIn.