The round was led by leading consumer investor Alliance Consumer Growth with participation from existing investors Strand Equity and Beechwood Capital. As part of this investment, ACG managing partner, Julian Steinberg, will be joining the company's board. Funds will be allocated toward growing the brand and supporting its exposure in Sephora, with plans to expand distribution to Sephora Canada's omnichannel operation in the first half of 2023.

Founded by two beauty industry veterans, iNNBEAUTY PROJECT stands for skincare without compromise, so you can have it all - effective, clean & sustainable, without breaking the bank. We take every step possible to cut out the middleman and avoid spending on things that don't matter (like a fancy office) so we can pass along the savings to our customers. Our products stand up to the best-of-the-best when it comes to efficacy & quality, while being a fraction of the price.