InContext Solutions, a pioneer in web-based 3-D virtual store environments for research, collaborative store planning and e-commerce, announced today that it has completed a $1.5 million round of equity funding by a consortium of investors led by Hyde Park Angels.

"We are delighted to have partners of this caliber helping us build our company," said Bob Gillespie, CEO and co-founder of InContext Solutions, "Virtual store research and planning are at a key inflection point and our pioneering technology and world class research place us in a prime position to capitalize on their future growth. We intend to continue shaping the industry through new software offerings and engaging online shopping experiences."

"We are thrilled to add InContext Solutions to our investments," echoed Ira Weiss, faculty director at Hyde Park Angels, "It has been exciting to watch the company quickly become a leader in 3-D environments and software solutions, and consistently secure clients among the largest consumer brands in the world."

Among the consortium of investors is leading graphics and computing company, AMD, which is investing in InContext Solutions through its Fusion Fund program.

"The AMD Fusion Fund program was designed not only to invest in promising companies, but also to stimulate ideas around next-generation graphics applications," said Manju Hegde, corporate vice president, AMD Fusion Experience Program. "InContext Solutions is a prime example of AMD's commitment to supporting companies that are leveraging the power of 3-D graphics and sophisticated digital user experiences in new and innovative ways."

About InContext Solutions

InContext Solutions is an award-winning Chicago-based technology and market research firm specializing in online 3-D environment simulations with applications in virtual store research, collaborative store planning, and e-commerce. The company's research delivers highly accurate behavioral and attitudinal insights into shopper behavior, while its collaborative software tools allow companies and their partners to make more effective product and store planning, environment design and promotional business decisions. As a next-generation e-commerce platform, InContext Solutions' services drive sales through life-like user experiences that engage, entertain and captivate with 3-D audio-visual elements.

About Hyde Park Angels

Hyde Park Angels is an organization that provides a forum for entrepreneurial-minded members to invest in seed and early stage businesses, primarily located in the Midwest. HPA is a group of current and former executives, entrepreneurs, and venture capitalists who are interested in investing their time and money into outstanding startups. HPA also provides domain expertise, strategic advice and coaching to its companies.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Fusion Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.