Imprint, which offers branded payments and rewards products, announced a $38 million Series A funding round led by Kleiner Perkins with Stripe participating.

Imprint has raised a total of $53 million. Imprint's backers include leading funds, fintech companies, and individuals, including Kleiner Perkins, Stripe, Thrive Capital, Affirm, Allen & Co., James Corden, Lloyd Blankfein, and the CEOs of leading consumer brands.

Imprint's first product is a branded rewards card that puts customers first, with no credit inquiries, no interest, and absolutely no fees. With Imprint, brands can take ownership of how their customers pay, significantly reduce their cost to process payments, and reinvest these savings into rich rewards for their customers.