With commitments confirmed from existing and new investors, the company is projected to close $3.5 million in early 2021. The funds will be used to expand Icon Source's footprint and further its position as the leading resource for brands to gain instant access to athletes.

Current investors, who supported the company's seed round in late 2019, include several prominent professional athletes across action sports, as well as football, basketball, baseball and the Olympics. All previous investors are expected to participate in the next round, along with venture capital.

Icon Source is a digital marketplace that brings agents, athletes and brands together. The Denver-based startup is the only platform that provides brands of all sizes direct communication with agents, eliminating unnecessary intermediate steps to engage with a professional athlete. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.