The round was led by Greycroft with participation from 8VC, SemperVirensVC, Able Partners, and Brown Alumni Group, along with follow-on investments from existing investors Slow, Founder Collective, Indicator Ventures, Entree Capital, Cue Ball, Service Provider Capital, and AARP. As part of the raise, Greycroft partner Ellie Wheeler will join the ianacare board to support this next phase of growth.

ianacare is on a mission to encourage, empower, and equip family caregivers with resources & communities, so no one has to do it alone. ianacare partners with employers and institutions to deliver practical and emotional support to working family caregivers as part of their benefits package. The comprehensive solution connects every layer of caregiver support in a single, easy-to-use experience. In addition, every employee has access to a community of caregivers and a highly specialized, personal caregiver coach.