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Hyphenate Raises $13.5M

       
SAN FRANCISCO, CA, Hyphenate, provider of a proven cloud platform for embedded Mobile Instant Messaging (MIM), today announced a $13.5 million round of funding, led by Matrix Partners China.
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Previous funding rounds included Sequoia and SIG. Hyphenate will use the additional capital to expand its footprint in the global mobile app ecosystem, by enabling any app to integrate chat in a seamless and fully embedded experience that enhances user engagement and builds strong communities. Additionally, Hyphenate intends to grow marketing, sales and customer success teams to improve the mobile app developer experience and ease of deployment.

'We are very pleased to be working with our global investment leaders and look forward to leveraging their market expertise and guidance to help Hyphenate drive its next phase of growth,' said Han Dong, vice president of marketing and general manager at Hyphenate. 'This is an exciting time at Hyphenate. Since our launch of the Hyphenate Mobile Instant Messaging platform earlier this year, we're now in a strong position to deliver on several company goals that we set out to accomplish - from new offerings to overall company staff growth. We look forward to what the New Year will bring.'

'Matrix Partners China continues to invest in leading edge platforms that deliver strong value to the mobile app ecosystem at scale,' said Michael Zuo, partner at Matrix Partners China. 'Hyphenate delivers a proven in app chat solution that allows any app publisher to accelerate community engagement. We're excited to invest in Hyphenate's continued growth and expansion.'

With over 4 million apps available on the Apple App Store and Google Play, the challenge facing today's developers is creating a sticky and compelling user experience. Research has shown that 1 in 4 people abandon a mobile app after only one use. Delivering built-in mobile instant messaging or an in app 'chat' function is key to creating an experience that leads to more time spent in app, better user retention and increased ROI.

Key Advantages of the Hyphenate MIM platform
Our infrastructure delivers extremely high user concurrency (supporting millions of Daily Active Users), has broad scalability (delivering billions of messages per day), provides guaranteed message delivery, and is highly optimized for mobile platforms.

Live chat, file, photo & location sharing capabilities are now critical for mobile users to interact and engage. Developing, scaling and supporting these capabilities, however, can be complex and expensive. Hyphenate seeks to address these requirements with a complete MIM solution that is robust, scalable and optimized for mobile devices.

The Hyphenate MIM platform provides mobile app developers a scalable and cost-effective solution that delivers fully customizable embedded chat capabilities for any app. By integrating Hyphenate's MIM platform, developers avoid the time, cost and complexity of building their own chat features and highly-available backend infrastructure from scratch.

About Hyphenate
Hyphenate, based in San Francisco, CA, delivers a proven embedded Mobile Instant Messaging platform that helps mobile app developers grow and retain users by enabling them to connect and chat. The Hyphenate MIM platform provides an embedded, turnkey in app chat and file-sharing platform that builds connected user communities and is used by customers including musical.ly, LesPark, and Zapya. Hyphenate is the U.S. subsidiary of Easemob Technologies, China's largest provider of embedded mobile instant messaging solutions. The company investors include Matrix Partners China, Sequoia and SIG. Hyphenate is immediately available and free to try. Visit www.hyphenate.io for more information.
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