Hive9 today announced a $5.4 million funding round led by investors LiveOak Venture Partners and Silverton Partners. Hive9 has quickly emerged as a leader in the fast-growing market for B2B marketing planning and performance management software. Spun off from marketing agency Bulldog Solutions in April 2015 by CEO Darin Hicks, Hive9's growing client list includes leading B2B brands such as TD Ameritrade, Zebra Technologies, Fiserv, Thomson Reuters and Docusign. Analyst buzz already includes recognition by Gartner as a 2015 Cool Vendor.
'Marketing leaders are under more pressure than ever to quantify and increase marketing ROI. Our solutions are engineered to help them establish the right goals and optimize their marketing investments,' said Hicks. 'Hive9's solutions are implemented in as little as two weeks through a managed onboarding process, removing the need for customers to tap into IT resources and substantially decreasing time to value.'
Hive9's mission is to empower marketing organizations to improve planning, measurement and their overall impact on the business. A user-friendly interface backed by predictive models, data warehousing and a robust intelligence engine, pushes actionable insights to marketers that drive decisions to maximize revenue.
Hive9 Gameplan™ revolutionizes marketing planning with a performance-based, iterative approach, addressing the inherent deficiencies in annual marketing planning based on the previous year's activities. Gameplan™ creates an environment for collaborative, agile and customer-centric marketing planning. By aligning budgets and activities to financial targets and leveraging actual performance data in real-time, Gameplan™ delivers an ROI-centric approach to marketing planning unlike any other product on the market.
Hive9 Measure™, released just last month, is a marketing intelligence dashboard that consolidates performance indicators across a variety of data sources, powering informed sales and marketing decisions. Measure addresses a critical gap to world class marketing performance, which is infrequent manual reporting across many different systems. Pre-configured dashboards include Database, Email, Website, Waterfall and Campaign Performance. Measure™ connects the dots between activity-based marketing metrics and their business impact, putting all key information in one place.
'We look to back companies led by strong, domain-rich teams that target large underserved markets. Hive9 has achieved impressive customer traction in a short period of time, which is a testament both to quality of the team and the proven value they deliver to large and complex marketing organizations,' said Krishna Srinivasan, founding General Partner at LiveOak Venture Partners. Hicks, Srinivasan and Silverton Partners' founder Bill Wood expect this momentum to increase with the new company's expanded product roadmap. 'We focus our investments on differentiated value, and I'm really excited by what Hive9 has in store this year,' added Wood.

About Hive9
Hive9's marketing performance and planning software helps B2B marketers increase marketing's measurable impact on revenue. Hive9's SaaS applications Gameplan™ and Measure™, are engineered to provide turnkey solutions to the unique challenges of B2B marketers. Hive9's robust predictive modeling and analytics engine provide actionable insights for increased effectiveness from planning through execution and conversion to revenue.