Hightouch, a data software company, has raised $12.1 million in Series A financing led by Amplify Partners, increasing its total funding to $14.2 million.

This round also includes participation from new investor Bain Capital Ventures and returning investors Y Combinator and Afore Capital, as well as angel investors such as the founders and CEOs of companies like Datadog, Clearbit, Okta, Segment, Materialize, Pendo, and mParticle.