HerdDogg, an animal traceability platform, announced the closing of its $4M Series A Financing. The new investment was led by the Sheldon Group, LLC and joined by the Open Prairie Rural Opportunities Fund and existing investors.

HerdDogg is an agtech startup focused on increasing herd happiness by deriving unparalleled insights into key indicators of animal health and well being. The HerdDogg system provides rapid and accurate breeding and health insights on individual animals, whether in the barn or pasture. HerdDogg reduces labor costs while increasing herd productivity and sustainability.