Led by a personal investment from Ted Schlein of Kleiner Perkins and Ballistic Ventures, and supported by Hello Soju parent company THG, the fundraise will fuel the brand's highly anticipated nationwide relaunch - set to kick off with a pre-sale this April and full market return by late summer.

Hello Soju is a modern take on Korea's most beloved spirit, reimagined for today's global generation. Made in California with rice-based spirits and all-natural ingredients, Hello Soju delivers award-winning, sparkling flavors including Asian Pear, Lemon Yuzu, Green Grape, Peach, and Lychee. Created by The Hello Group, an award-winning global entertainment and media holding company rooted in music and passionate about Korean culture, Hello Soju bridges tradition and California lifestyle, celebrating the cultural fusion known as K-Cal. With deep admiration for Korea's heritage and ingenuity, Hello Soju celebrates culture, style, and community - bringing a centuries-old spirit into the future to chart a new course.