GuideSpark, the digital employee communications company, today announced it has closed a $5 million investment led by Storm Ventures. Other investors include IDG Ventures as well as returning early investors. The funds will support GuideSpark's aggressive growth plans and its strategy to redefine the way organizations engage, inspire and inform employees.

As organizations across the U.S. are gearing up to meet Health Care Reform mandates and introduce major changes in benefit offerings, the ability to effectively communicate with 'plugged in' employees is essential. Bersin by Deloitte reports organizations invest approximately $720 million annually on employee engagement programs - roughly half of the $1.53 billion they are projected to eventually spend.1

GuideSpark answers the needs of this market with its customized digital employee communications solution, built to reduce the time and money HR departments spend on traditional methods of employee engagement. GuideSpark offers busy and resource- constrained HR departments a library of on-demand, customizable employee communications videos. These videos are designed to simply, efficiently and effectively provide information on various topics including Benefits, New Hire Orientation, and Health Care Reform. Its subscription service enables HR professionals to quickly deploy compelling, company-branded, consistent content leveraging the latest video technology.

'Our turnkey solution not only makes the life of an HR executive easier, but also allows for effective and measureable employee communications,' said GuideSpark CEO Keith Kitani. 'We have seen incredible success in the past year, having helped many brand name companies like Adobe, 7-Eleven, Inc., LeapFrog Enterprises, Inc., DPR Construction, SurveyMonkey, City of San Antonio, Infoblox and more improve employee engagement using customized videos. Our technology and expertise are quickly becoming invaluable for today's enterprise, and this round of investment accelerates our already rapid growth while enabling us to meet the ongoing needs of our customers and prospects.'

'We see a huge opportunity in digital employee communications and view GuideSpark's solution as offering the benefit of customizable content without the huge expense that often comes with it,' says Ryan Floyd, Managing Director, Storm Ventures. 'Following several successful exits, our team is confident that GuideSpark has the leadership and momentum needed to achieve phenomenal success. We look forward to supporting them in their endeavors.'

About GuideSpark

GuideSpark provides a customized and engaging digital employee communications solution for educating employees on complex topics such as Health Care Reform and Open Enrollment. Our videos simplify complex HR topics, and transform employees into informed, engaged, and intelligent consumers of company benefits. As a result, GuideSpark's clients are able to improve overall employee satisfaction and save HR time and money. For more information, visit www.guidespark.com.