Guideline, a provider of easy, affordable retirement plan solutions for small-and-medium-sized businesses (SMBs), today announced it has raised $200M in new funding led by General Atlantic. Existing investors Generation Investment Management, Greyhound Capital, Felicis Ventures, Propel Ventures and others also participated.

Guideline is an easy, affordable retirement platform trusted by more than 20,000 small businesses. Since its launch in 2016, Guideline's assets under management have soared to more than $4.5 billion. The company has raised $344 million in venture capital.