The round was led by Rockies Venture Club with participation from Maple Leaf Angels, Head and Heart Capital, several private investors and debt financing through BDC capital. Notable investors include Phil Donne, previous CEO of Campbell Soup and Kellogg Canada, Rita Valois, previous CIO of Treasury Wine Estates and Jim Spatz, President of Southwest Properties. To support leadership and strategy, Phil Donne and Jill Holmstrom, Director of Innovation at SRG, will take on an active advisory role while Rita Valois will join Gruvi's Board of Directors. The capital will be used to grow the Gruvi team, increase distribution and continue to invest in product innovation.

Gruvi, a line of non-alcoholic beer and wine led by a dynamic sister and brother duo, offer NA Gruvi Secco Wine, Rosé Wine, Red Wine, IPA, Stout, Pale Ale and Lager. With exceptional craft taste, no alcohol and as few as 26 calories for the entire drink, Gruvi can be enjoyed without any regrets, or trade-offs.