The round also included participation from Good Friends Venture Capital, which includes the founders of leading brands such as Allbirds, Warby Parker and Harry's as general partners. This round is an extension of the company's recent Series A, which took place in December 2020, highlighting GRIN's rapid growth and support within the market. The additional funding will allow the company to heavily invest in channel integrations, reporting, analytics and a new suite of tools to support the creator economy.

GRIN is the only influencer marketing software built for e-commerce. GRIN's end-to-end solution helps brands find and engage with high-quality influencers, streamline email outreach, develop authentic relationships within a private CRM, seed products, create discount codes and affiliate links, track content and rights, and create in-depth reports to analyze the success of influencer marketing programs. For more information, visit GRIN.co.