SANTA CLARA, CA, Citrix Systems announced an investment in Graymatics, a stealth mode company that is developing a highly scalable cloud platform for content-based analysis of video and other digital media. Graymatics is the fourth funding commitment for the Citrix Startup Accelerator, its Silicon Valley-based seed investment initiative which launched in December 2010. With internet and enterprise data becoming richer each day, Graymatics expects to enhance workload-focused enterprise computing and cloud technologies with media-centric services, features and analytics to enable more intelligent and efficient digital media processing.

Focused on entrepreneur-led innovation, the Citrix Startup Accelerator looks for technologies and business models that have the potential to enable new capabilities in areas such as virtualization, cloud, mobility, networking, security, storage, collaboration and SaaS. The initiative provides seed investments to select start-ups and enables them to benefit from the global Citrix presence, its entrepreneur-friendly environment, large customer base and seasoned go-to-market strategies. The program expects to announce more new investments in July as a result of the recent Citrix Startup Accelerator Global Challenge.

Quotes
Abhijit Shanbhag, CEO & founder, Graymatics
"With the proliferation of rich media content emerging in a highly mobile world, contextual video processing will be key to further empowering the 'work or play from anywhere' Citrix vision. Although we are still in stealth mode, the Citrix Startup Accelerator is enabling us to leverage a multitude of resources that will help us build our business from the ground up and significantly accelerate traction with our ecosystem partners. Gaining expertise from Citrix and its portfolio companies within an open, collaborative environment is highly valuable."

John McIntyre, managing director, Citrix Startup Accelerator
"Bringing new companies onboard at the Citrix Startup Accelerator is always exhilarating, as it increases the level of energy and collaboration, but it also sparks a heightened sense of anticipation about the future of technology. Graymatics is on the verge of bringing something new and innovative to cloud computing, and they now have the opportunity to take it to market faster by leveraging key resources and expertise from Citrix that will help them achieve the market traction and customer validation they need."