Granify, the Software-as-a-Service platform bringing real-time big data and machine learning to online retailers of all sizes, announced today that it has secured $1.5 million in seed funding from Valar Ventures, iNovia Capital, Klass Capital, BDC, Extreme Startups, Social Starts and angel investors Jared Kopf, Jerry Neumann, Tom O'Connell, Giordano Bruno Contestabile, Adam Caplan, Jamie McDonald, Jonathan James, Nick Koudas and Nilesh Bansal.

Granify will use the proceeds to invest in growth of the company through product development, infrastructure and bringing more online retailers aboard.

'Granify is solving a key problem for a trillion dollar industry. They have pent up demand for their product, are already driving a ton of value for their customers and this is just the tip of the iceberg,' said James Fitzgerald, Partner at Valar Ventures.

Granify has developed revolutionary technology that predicts, in real-time and with over 95 percent accuracy, whether a high-intent shopper will or won't buy. Furthermore, they are able to predict why that shopper will not buy and show a contextual message to influence their decision. Until now, such advanced technology has been prohibitively complex & expensive for the vast majority of online retailers.

'Granify is empowering every e-commerce company to achieve the same conversion performance as the Amazons of the world,' said Kevin Swan, Principal at iNovia Capital.

'If you're like most online stores, you analyze only a handful of data points about your shoppers. And you're probably analyzing this information after they've already left your site. Don't feel bad, it's humanly impossible to distill much more than this, let alone do it in real time. But by limiting yourself to what's humanly possible you're left with incomplete, in-actionable stories. By letting our big brained computers do the heavy lifting, we're able to analyze the entire firehose of data -- over 400 data points per second -- to determine which shoppers won't buy, the reason and how to change their mind,' said Jeff Lawrence, co- founder & CEO of Granify. Granify is already processing over 5.3 billion data points per month.

Granify aims to help retailers in any industry with its service. Their software integrates seamlessly with any online store, regardless of platform. In addition, Granify guarantees results with their pay-for-performance plan and offers a two week free trial period.

'Implementing Granify is no risk for e-commerce sites and their initial traction and client pipeline is extremely exciting,' said Giordano Bruno Contestable, VP of Product Management & Revenue at Tilting Point and Granify investor.