Gradial announced $5.4 million seed funding led by Madrona with participation from General Advance, Outsiders Fund, and Space Capital.

Founded by veterans of SpaceX and Microsoft, Doug Tallmadge, Anish Chadalavada, and Deip Kumar, Gradial is building a modern content management system that enables marketing at the speed of thought, so creative teams can deliver reimagined digital experiences at scale.