The round was led by March Capital, a top-tier venture capital firm known for investing in companies poised for hyper-growth globally, with participation from Nyca Partners, Activant Capital and Plug and Play Ventures. The recent series brings Gr4vy's total funding to $27.2M. Since its launch in April, the company has nearly doubled its valuation, reflecting its strong growth and its demonstrated value to merchants globally. The additional revenue will further accelerate Gr4vy's worldwide expansion to meet heightened market demand and support its product roadmap for its cloud-native payment orchestration platform (POP).

Gr4vy is a cloud-native payments company that takes the complexity out of merchants running payments infrastructure, freeing them to focus on what matters most. Gr4vy redefines payments by providing an intuitive, cutting-edge payment orchestration platform (POP) that leverages the power of the Cloud to modernize payments infrastructure. Their orchestration layer upgrades merchants' payments stack to make them more nimble. Gr4vy's no-code dashboard centralizes the integration and management of a merchant's payment methods, providers, conditions and transactions and empowers them to do more in less time. The company enables merchants to streamline and manage payment methods, services and transactions all in one place.