Goop raises $14M in a Series B funding round from venture capital firms NEA, Felix Capital and 14W Venture Partner.

goop is one of the rare places on the web where food, shopping, and mindfulness collide--where the ever-evolving intent is to make every choice count. We're all resource strapped, so goop hopes to surface the very best experiences, recipes, products, and advice. Launched in the fall of 2008 out of Gwyneth Paltrow's kitchen, goop was originally conceived as a weekly e-mail newsletter.