good culture™, an Irvine, California-based company that is disrupting the cottage cheese space, announced today that it has closed a $2.1 million strategic financing round with lead investments from CAVU venture partners, and 301 INC, General Mills' new business development and venture unit.

Clayton Christopher, founder of Sweat Leaf Tea and now co-founder of CAVU venture partners said: 'We are excited to announce our newest partnership with good culture and look forward to developing and bringing such an innovative brand to millions of consumers.'

'We are thrilled to partner with good culture,' added John Haugen, Vice President and General Manager of 301 INC. 'Their mission and vision, coupled with General Mills' extensive resources, will give good culture tremendous opportunity to grow this remarkable, on-trend offering to meet the increasing consumer interest in nutrient dense, high protein snacks.'

'We are so excited to partner with CAVU and General Mills and look forward to making good culture a household name,' said Jesse Merrill, good culture co-founder and CEO. 'Cottage cheese needs a comeback, and good culture is now well-poised to make that a reality.'

On a mission to bring culinary elegance and positive social impact to the dairy industry, good culture is shaking things up. good culture offers organic savory and sweet cottage cheese varieties, including Strawberry Chia, Blueberry AçaÃ- Chia, Sundried Tomato, Kalamata Olive, and Classic, all sold in convenient 5.3 ounce fully-recyclable packs that provide an on-the-go experience for good food lovers. good culture is available in Whole Foods Market, Sprouts, and other finer grocers nationwide.

About good culture

good culture is on a mission to bring good cottage cheese back. With increasing public education about and demand for nutrient-dense real foods, good culture leads the way with its organic, high-protein, low-sugar, thick and creamy product that never uses gums or thickeners. Met with acclaim in 2015, good culture is dedicated to using only the finest, whole ingredients to craft its superfood. Founders Jesse Merrill and Anders Eisner saw that cottage cheese, an overlooked and undervalued category, had the potential to be catapulted to the forefront of the real food trend, so they decided to shake up and reinvigorate the dairy aisle with the first certified organic, grass-fed, stabilizer and additive free cottage cheese that comes in both savory and sweet varieties, all in convenient 5.3oz cups. The 'good' in good culture doesn't just refer to their cottage cheese. good culture has partnered with 1% for the Planet to support food transparency. Each time a consumer purchases a cup of good culture, 1 percent of the sale goes to a global network of nonprofit organizations dedicated to protecting the environment. To learn more about good culture, please visit goodculture.com.