Glow Digital Media, a provider of Facebook ad technology solutions to marketers, announced today that it has received $1.3m in seed funding. Glow's proprietary social ads platform, Glow Machine, helps direct response advertisers build and manage their Facebook advertising campaigns to reach their target audiences more effectively.

Founded in 2009, Glow has experienced rapid growth, most recently spurred on by the announcement in September 2012 that the firm has been named one of only twelve Facebook Strategic Preferred Marketing Developers (SPMD) worldwide, the highest accreditation Facebook gives to marketing developers. According to CEO Damian Routley, "Our status as one of Facebook's strategic preferred marketing developers is testament to the nimble and innovative team at Glow and will be one of the key drivers of growth for us in 2013."

Glow's latest funding has not only enabled it to hire key new senior executives in the UK, but to expand into the U.S. marketplace by opening a new regional headquarters in Los Angeles. The new headquarters is headed by David Wamsley, who is both an ad tech pioneer and a 15-year veteran in the high-tech startup world. In the late 90's, he founded Adauction.com, the first online advertising exchange to offer dynamic pricing and bidding for digital media, and campsix, a venture backed, full-service incubator that focused on SaaS startups. Most recently, David was a co-founder of GravityEight, a health and wellbeing consumer internet application that integrated with Nike Plus, Fitbit, the ZEO Sleep Machine, and the Facebook API.

After over three years of continuous development, the Glow Machine has become the ideal platform for large direct response advertisers, as well as the digital agencies who serve that clientele.

Glow has bolstered their senior team with key positions overseeing Data Science, Business Development, Product Management as well as David Wamsley in the role of VP, Sales & Strategic Partnerships, US.

ABOUT GLOW DIGITAL MEDIA
Glow sells a self-serve license for its Facebook advertising platform, or is available as a fully-managed solution. Currently it provides services to over 80 sophisticated performance customers and global agencies around the world, including King.com, Omnicom, Blue Ant Media, Bacardi, Kraft, and Mercedes Benz. Glow is a privately owned and independent company with industry expertise in Gaming, eCommerce, Financial Services, Travel, and Automotive.